How to Implement Gamification at Work, Part 3: Scaffolding, Building Toward the Endgame
You got your boss to say yes. You onboarded the first wave of employees. Now comes the phase…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Yu-kai Chou Personal Update 2021
It’s been a long two years since I’ve written my last update. Things have been pretty crazy. At…
Implicit vs Explicit Gamification: Serious Games, Advergames & Gameful Design Explained
What counts as “gamification”, and what doesn’t? If you’ve ever debated whether serious games, advergames, or gameful design…
How Games Compel You to Pay Obsessively: Anchor Juxtaposition & Dangling
Why do people spend real money on virtual items they know have no tangible value? The answer isn’t…
4 Experience Phases in Gamification – Phase 4: The Endgame
Most products obsess over getting users in the door. They pour their energy into acquisition and onboarding, then…
The NFT I believe in
NFTs retain their value because of three components: 1) Scarcity, 2) Meaning, and 3) Community. Metablox is Yu-kai…
The Six Contextual Types of Rewards in Gamification
Make your Gamified Experience Rewarding Everyone wants rewards, right? But so often, companies fail to use rewards to…
Octalysis Primers Start Consulting Business – Part 2: Joel Schmidt
In our last post we introduced two passionate Octalysis Primers: Joel and Daniel Schmidt from Germany. If you…
Octalysis Level 2 Certificate Achiever: Colin Hahn
“Wait, didn’t I already see a blog post about Colin Hahn’s Octalysis Certificate recently?” Yes, you did, Colin…