Squid Game Gamification Analysis: All 8 Core Drives Decoded [Octalysis]
What makes a TV show so psychologically gripping that 142 million households binge it in 28 days? Squid…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Sebastian Deterding’s Gameful Design: A Solid Gamification Presentation
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Intro to the Battleplan Spreadsheet within Octalysis Design
What separates a brilliant gamification brainstorm from a shipped product that actually changes behavior? The answer lives in…
Gamification Design: 4 Phases of a Player’s Journey
(Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like…
Yu-kai Chou Interviewed by a VR Influencer (for HTC)
📑 Table of Contents About the Author Yu-kai Chou interviewed by a VR Influencer (for HTC) VR Social…
The 8 Core Drives of Gamification #8: Loss & Avoidance
Nobody remembers the day their Farmville crops flourished. Plenty of people still remember logging in to find them…
Human-Focused Design: The Better Term for Gamification
This is an excerpt from the second part of the introduction of Actionable Gamification: Beyond Points, Badges, and…
The 8 Core Drives of Gamification #3: Empowerment of Creativity & Feedback
What if a single game mechanic could keep users engaged not for weeks or months, but for decades?…
Octalysis Certificate Achiever: Jędrzej Lewandowski
The success of last year’s Behavioral Design Masterclass is reflected in the quality of the re-submissions we still…