The 8 Core Drives of Gamification #3: Empowerment of Creativity & Feedback
What if a single game mechanic could keep users engaged not for weeks or months, but for decades?…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Octalysis Certificate Achiever: Jędrzej Lewandowski
The success of last year’s Behavioral Design Masterclass is reflected in the quality of the re-submissions we still…
The Strategy Dashboard for Gamification Design
The Octalysis Strategy Dashboard: 5 Elements of Engagement Design [2026 Guide] This is Step 1 of the 5-Step…
The 8 Core Drives of Gamification #4: Ownership & Possession [Octalysis]
Most engagement systems on the modern web run on a single feeling: this is mine. The moment a…
Octalysis TV – Experience Audit of Permanent Link
Experience Audit of Permanent Link Jun Loayza: [00:00:00] Hey guys. Welcome back to a Octalysis TV. You got…
White Hat vs Black Hat Gamification: Why Zynga Failed and Chess Survived [Octalysis]
Most gamification designers focus on making things fun — but fun isn’t enough. The real question is: does…
Octalysis TV – Experience Audit of Public Lab
Table of Contents About the Creator of the Octalysis Framework Experience Audit: Public Lab Related Reading About the…
Octalysis Certificate Achiever: Jordan Rothenberg
In the summer of 2020 we had our first big Masterclass about the Octalysis Framework and Behavioral Design.…
Monday’s Mini – Can We Feel Related to NPCs? 2/2
In our exclusive Slack community for Premium Primers, we offer the weekly Monday’s Mini Challenge. The best way…