Octalysis Certificate Achiever: Jordan Rothenberg
In the summer of 2020 we had our first big Masterclass about the Octalysis Framework and Behavioral Design.…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Monday’s Mini – Can We Feel Related to NPCs? 2/2
In our exclusive Slack community for Premium Primers, we offer the weekly Monday’s Mini Challenge. The best way…
Monday’s Mini – Can We Feel Related to NPCs? 1/2
In our exclusive Slack community for Premium Primers, we offer the weekly Monday’s Mini Challenge. The best way…
The 8 Core Drives of Gamification #7: Unpredictability & Curiosity
Why do slot machines, mystery boxes, and plot twists hook us? Core Drive 7 shows how unpredictability and…
Octalysis Certificate Achiever: Gabriel Goh
There are Octalysis Explorers in almost every country on Earth. Today we would like to introduce you to…
The 8 Core Drives of Gamification #6: Scarcity & Impatience
Why do we obsessively check our phones for notifications? Why did people camp outside Apple stores for days?…
4 Experience Phases in Gamification – Phase 1: The Discovery Phase
(Below is a snippet of Gamification Book: Actionable Gamification – Beyond Points, Badges, and Leaderboards. If you like…
Points, Badges, Leaderboards – Part 1 of 3
Most gamification platforms slap on points, badges, and leaderboards and call it a day. That approach misses the…
Gamification and Operant Conditioning: Beyond the Skinner Box [2026]
Operant conditioning is the learning principle, formalized by B.F. Skinner in the 1930s, that voluntary behavior is shaped…