Points, Badges, Leaderboards – Part 1 of 3
Most gamification platforms slap on points, badges, and leaderboards and call it a day. That approach misses the…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Gamification and Operant Conditioning: Beyond the Skinner Box [2026]
Operant conditioning is the learning principle, formalized by B.F. Skinner in the 1930s, that voluntary behavior is shaped…
Octalysis Certificate Achiever: Youssef Ouazzani
Ever since we massively revamped our Octalysis Certificates, submissions have impressed us with higher quality. Here you can…
Sales and BD Lead Role opening at The Octalysis Group
The Octalysis Group is the world’s leading behavioral design consultancy — applying game design principles to help Fortune…
OP Member Video: Animal Crossing Analysis
Gamification Analysis of Animal Crossing One of my Octalysis Prime Members Zaurbek Tsorojev made this instructional video on…
5 Gamified Crowdsourcing Examples That Solved Real-World Problems
What happens when you give millions of people a puzzle that matters — and make solving it fun?…
Why Our Members Joined Octalysis Prime
There are reasons we start things and reasons we stay engaged. We wanted to learn more about our…
Design Ripples: The Daily Quest List on Octalysis Prime
This post is about how a small design decision to help new and Onboarding members created ripples for…
Badges in Gameful Design: How users perceive them and how are they motivational
This is a guest post by Gustavo Tondello, Gamification Research and Consultant, who was creating a new type…