Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Learning with Games
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
3 Great Gamification Examples in Blockchain and NFTs (Octalysis Analysis)
Last Updated: March 2026 ⚡ Speed Run Notes Good blockchain gamification is rare because the category is flooded…
The Octalysis Group is looking for UI/UX Designers
The Octalysis Group is looking for UI/UX Designers who have an understanding of the Octalysis Framework. We are…
My gamified NFT Project Metablox just launched! Reservations Open.
My gamified NFT Project Metablox just launched. As you may know, I’ve been working on an NFT project…
Economy dynamics with the Metablox NFT launch (March 2022)
Most NFT launch analyses fixate on supply curves and mint prices, but that is only the visible layer.…
Metablox NFT Game Loop and Tokenomics
Metablox economy works (Tokenomics overview)” width=”500″ height=”281″ src=”https://www.youtube.com/embed/0xAaqqhNxY0?start=7&feature=oembed” allow=”accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen> Author…
Squid Game Gamification Analysis: All 8 Core Drives Decoded [Octalysis]
What makes a TV show so psychologically gripping that 142 million households binge it in 28 days? Squid…
Sebastian Deterding’s Gameful Design: A Solid Gamification Presentation
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…