Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Gamification Analysis·1 min

Game Loops in World of Warcraft, 1 of 2

How does World of Warcraft really work from an Octalysis Gamification design perspective? In this previous series, Yu-kai…

Yu-kai Chou