BJ Fogg Behavior Model Explained: B=MAP and the 6 Factors of Ability (Octalysis Extended)
The BJ Fogg Behavior Model states that any behavior — from tapping a notification to quitting smoking —…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Food Heroes Octalysis Prime Design Challenge, Part 2 (2019)
Two years ago, we sent Food Heroes Design Challenge Winner Mayur Kapur to Shanghai for a week to…
How to Reach Octalysis Flow, Part 2 of 3
Octalysis flow can be yours! This continues the series on Flow based on Mihaly Csikszentmihalyi’s pioneering research on…
How to Reach Flow within the Octalysis Framework, Part 1 of 3
You know that feeling when hours disappear and you don’t even notice? When you’re so locked in that…
How Diablo III’s Broken Auction House Defeated Core Drive 2: Development & Accomplishment
How can you balance an economy? About the Creator of the Octalysis Framework Yu-kai Chou created the Octalysis…
Better to be Awesome at One Game Than Mediocre at Many
Yu-kai recently provided an update to his famous Real Life RPG series, which is a system he discovered…
How to be OP in an Interview (Part 2/2)
Confidence is respected. It’s important to demonstrate likeability and unique value. In this article, we’ll continue the discussion…
The government should pay entrepreneurs salaries to save the economy (Trickle Up Stimulus Optimization)
A 2009 Crisis-Era Proposal That Predicted Andrew Yang’s UBI Note: this is a blog post I originally wrote…
Double Slit Experiment & Consciousness: Nobel Laureates on Whether Mind Shapes Reality
Can the act of observing reality actually change it? That’s not New Age wishful thinking — it’s a…