Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Marketing Gamification·21 min

How to Create an Overpowered (OP) Resume

Most resumes are not bad. They are balanced. Two pages of evenly distributed competence, hitting every role requirement…

Yu-kai Chou
Octalysis Prime·2 min

New Octalysis Prime Theme Song

My most important project thus far For those who have been following me, you’ll know that Octalysis Prime…

Yu-kai Chou