Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Behavioral Design·8 min

Why Seller Motivation Needs a Makeover

This guest post was written by Jonathan Palay, Co-founder of CommercialTribe. Table of Contents Why Seller Motivation Needs…

Yu-kai Chou
Gamification Examples·2 min

How we Design Coins on Octalysis Prime

Table of Contents Creating Unpredictability and Curiosity Collection Before Utility How to Get Coins Related Reading About the…

Yu-kai Chou
Gamification News·1 min

6 Octalysis Prime Members in Guru Top 100

Every month, Rise Global (rise.global) calculated and published the Gamification Gurus Power 100 — a community-driven leaderboard ranking…

Yu-kai Chou