Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Gamification News·3 min

Food Heroes Octalysis Design Challenge

It’s finally here! The 2017 Octalysis Gamification Design Challenge — Food Heroes! Many challenges are reserved for Octalysis…

Yu-kai Chou