Food Heroes Octalysis Design Challenge
It’s finally here! The 2017 Octalysis Gamification Design Challenge — Food Heroes! Many challenges are reserved for Octalysis…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Adventures @ FITology | #4 – Get Fit February | Alternate Reality Game
This post is contributed by Saamir Gupta of FITology.
Interactive Learning Content at Professor Game
This blog post is contributed by Rob Alvarez, creator of Professor Game. Table of Contents Using Octalysis in…
Adventures @ FITology | #3 – Fit Team Challenge | Alternate Reality Game
This post was written by Saamir Gupta. The topmost concern of multinational consulting organizations these days is keeping…
Cognitive Biases: S-Tier Behavioral Designer’s Guide
Cognitive biases are the systematic, predictable ways in which human judgment deviates from rationality — not random mistakes,…
Laurel & Wolf — Product Friction
This post is by Ali Shadle. Product Friction is any obstacle that prevents a user from getting real,…
How FITology Used Running to Create an Alternate Reality Adventure
How can you engage your employees to a common Corporate Social Responsibility cause in a fun and healthy…
How Loss and Avoidance Could Sink Your Company
This article is written by Erik van Mechelen based on the Octalysis framework by Yu-kai Chou.
Reality is Broken Ch 9: How Alternate Reality Games Build Real Communities (Octalysis Analysis)
What if playing a game with a total stranger could build the kind of trust that takes months…