How Loss and Avoidance Could Sink Your Company
This article is written by Erik van Mechelen based on the Octalysis framework by Yu-kai Chou.
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Reality is Broken Ch 9: How Alternate Reality Games Build Real Communities (Octalysis Analysis)
What if playing a game with a total stranger could build the kind of trust that takes months…
4 Application Fields of Gamification
This is an excerpt from the second part of the introduction of Actionable Gamification: Beyond Points, Badges, and…
Readalong: Reality is Broken, Ch 8 – Leveling Up in Life
This continues the Readalong by Erik van Mechelen of Jane McGonigal’s ‘Reality is Broken’ with insights from Yu-kai…
Readalong: Reality is Broken, Ch 7 – The Benefits of Alternate Realities
This continues the Readalong by Erik van Mechelen of Jane McGonigal’s ‘Reality is Broken’ with insights from Yu-kai…
Readalong: Reality is Broken, Ch 6 – Becoming a Part of Something Bigger Than Ourselves
This continues the Readalong by Erik van Mechelen of Jane McGonigal’s ‘Reality is Broken’ with insights from Yu-kai…
Semantics vs Value: Tomato TomAto
This is an excerpt from the second part of the introduction of Actionable Gamification: Beyond Points, Badges, and…
The Scaffolding Phase: The Beginner’s Guide to Gamification (Episode 23)
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How Diablo II Changed My Life: An Introduction to Actionable Gamification
This is an excerpt from the introduction of Actionable Gamification: Beyond Points, Badges, and Leaderboards. Buy a copy…