Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Gamification News·1 min

6 Octalysis Prime Members in Guru Top 100

Every month, Rise Global (rise.global) calculated and published the Gamification Gurus Power 100 — a community-driven leaderboard ranking…

Yu-kai Chou
Behavioral Analysis·4 min

Why Fear is Contagious

Table of Contents Fear Is Contagious The North Korean Buzz Relationships In Octalysis Prime Related Reading Author Credibility:…

Yu-kai Chou
Gamification Examples·1 min

Mattia’s Habitica Design Challenge Entry

Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…

Yu-kai Chou