Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Chou Musings·1 min

The Best Way to Attract New Customers

Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…

Yu-kai Chou
Chou Musings·3 min

The Check-in Phenomenon

From Foursquare and Gowalla to Facebook and Google Places, “checking-in” is becoming second nature to millions of people…

Yu-kai Chou