The Beginner’s Guide to Gamification (17 of 90): Loss & Avoidance
Table of Contents About Yu-kai Chou Loss and Avoidance Episode Navigation Related Reading Author Credibility: Yu-kai Chou Yu-kai…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How A Game Helps Disadvantaged Women and Children Around the World
Many women and children in developing countries have very limited opportunities to shape their futures. There are countless…
How More Organizations Are Playing At Work
In 2013, Adam Penenberg published Play at Work: How Games Inspire Breakthrough Thinking, and the book became one…
Gamification Workshop in SF Bay Area (Herger & Chou)
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
When Playing Games Can Help Save Lives
When immersed in a great game experience, learning, doing and solving problems feels completely effortless — the hours…
Octalysis of 8 Gamified Alarm Clock
(This is a post by one of the very few people who hold a Level-1 Octalysis Certificate in…
The Beginner’s Guide to Gamification (16 of 90): Unpredictability & Curiosity
Gamification Core Drive 7: Unpredictability & Curiosity Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after…
The Beginner’s Guide to Gamification (14 of 90): Social Influence & Relatedness
Table of Contents About the Creator of the Octalysis Framework Core Drive #5: Social Influence & Relatedness Episode…
How I Designed My Blog’s Gamification System (And The ROI Data Behind It)
Table of Contents Points, Badges, and Leaderboards: Do They Really Work? Why I Chose the Captain Up Platform…