Blog · Motivation & Behavioral Design Work with Yu-kai

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Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Entrepreneurship·2 min

The Art of Being Bad but Good Enough

Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…

Yu-kai Chou