Game Mechanics Octalysis: Grepolis
What happens when a 9th grader applies the Octalysis Framework to a game with over 16 million registered…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Core Drive 1: Epic Meaning & Calling — The Octalysis Gamification Framework
This deep-dive into Core Drive 1 is part of the complete Octalysis Framework series by Yu-kai Chou. For…
10 Gamification Marketing Examples You Won’t Forget
Gamification marketing is the use of game design and behavioral design in campaigns, loyalty programs and products, so…
Gamification Research: How FarmVille used Black Hat Motivation to drive short-term behavior
New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis Table of Contents Gamification Research on the…
WoW Addiction: Game Mechanics Research of World of Warcraft
Short answer: World of Warcraft is so compelling because it engages all 8 Core Drives of the Octalysis…
Beginner’s Guide to Gamification (12 of 90): Ownership & Possession (I)
Check out all the videos for the Beginner’s Guide to Gamification Table of Contents Game Mechanics within Ownership…
1 Man, 2 Keynotes, 2 Continents, 18 Hours. Delirious.
(Warning: this post is NOT about gamification, but just more about me. You will not gain in intellectual…
Beginner’s Guide to Gamification (10 of 90): Empowerment of Creativity & Feedback
What makes LEGO, Minecraft, and Plants vs. Zombies endlessly replayable — even without new content? They all tap…
Why Gamified Competition Fails at Work (And When It Actually Works)
A sales team slaps a leaderboard on the wall. For two weeks, performance spikes. By month three, half…