Viralogy launches two more projects to empower the Blogging Community
Our goal with Viralogy is to provide the platform that helps promote all of the great bloggers in…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
The Art of Being Bad but Good Enough
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Stress of a Startup CEO
[Editor’s Note: This post originally featured a Viddler video that is no longer available due to the platform’s…
The ROI of Social Media
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Market to Win, not to Not Lose
[Editor’s Note: This post originally featured a Viddler video that is no longer available due to the platform’s…
Experience vs. Drive: Which Actually Wins (and Why I Was Right at 22)
I wrote the original version of this post in 2009, the year I turned twenty-three, after a long…
Personal Update + Don’t Market to Youth. BE Youth.
[Editor’s Note: This post originally featured a Viddler video that is no longer available due to the platform’s…
Google Voice Launch: What 17 Years of Product Survival Teaches About Behavioral Design
In 2009, I wrote excitedly about Google launching a new phone service called Google Voice. Reading this post…
Invited to become a Keynote Speaker at USC for the ITASA West Coast Conference 2009
The ITASA West Coast Conference is a yearly event that gathers hundreds of students from all the Taiwanese…