Supercharge Your Loyalty Program
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
3 Ways To Drive Word-of-Mouth Marketing
By far, the most effective form of marketing is word-of-mouth marketing. I trust my friend over a random…
Having Happy Employees Impacts Your Bottom Line
There’s a famous scene in ‘Office Space’ in which Jennifer Aniston gets fired by her strict boss for…
Can Your Restaurant Afford to Make this Mistake? (Part 1 of 2)
I once went to a presentation by the President of Blenz Coffee, George Moen. Blenz is an international…
The Importance of Having A Mission
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Mobile Marketing: The Good, The Bad, and The Ugly
The growth in smartphone usage is phenomenal – there are more than 200 million smart phones in the…
4 Types of Franchisees and How to Motivate Them To Do Better
You can provide a better POS system, add a loyalty program, add a new coat of paint to…
RewardMe Loyalty Program Hits Vancouver!
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Will the majority of your customers use your rewards technology?
With so many new technologies emerging, it’s tough to find the right one that suits your business. As…