Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Chou Musings·5 min

Thank You Reader Love!

So during the past couple of weeks, I have been getting quite a few awesome responses from my…

Yu-kai Chou
Chou Musings·1 min

Jon Stewart COMPLETELY destroys Jim Cramer

Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…

Yu-kai Chou
Chou Musings·3 min

Awesome Bloggers Launching!

[Editor’s Note: The original video (Viddler embed) is no longer available. Jun Loayza, Yu-kai’s co-founder, introduced the Awesome…

Yu-kai Chou