Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Lifestyle Gamification·2 min

FD Lifestyle Presentation at Google

Editor’s Note: The original SlideShare presentation embed is no longer available. See the updated 10,000 Hours of Play…

Yu-kai Chou
Marketing Gamification·5 min

Woman creates myhusbandneedsajob.com

(Image: myhusbandneedsajob.com) During these bad economic times, a lot of people have been doing everything they can to…

Yu-kai Chou
Marketing Gamification·5 min

A new OFFLINE social media marketing idea

Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…

Yu-kai Chou
Chou Musings·4 min

Yu-kai’s Predictions for 2009

(A Dramatic Entrance Into the New Year) Supposedly one of my talents is to consider a lot of…

Yu-kai Chou