Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Marketing Gamification·4 min

A Revenue Model for Twitter

So in the past couple months, I have realized that I am fully capable of being completely addicted…

Yu-kai Chou
Chou Musings·6 min

Octalysis for Business Strategy

Table of Contents   Note: this is a side-post that utilizes the Octalysis framework to analyze a business. Click…

Yu-kai Chou
Chou Musings·10 min

My Ben Stiller Movie Trip up North

This is probably one of the most terrible trips I've had ever. Every single logistical detail went harmoniously…

Yu-kai Chou
Chou Musings·15 min

Why do Asian Kids Study Like Crazy

Recent years, there have been many protesters on campus looking for diversity; as UCLA is University of Caucasians…

Yu-kai Chou