RewardMe Wins First Place at the AlwaysOn OnMobile Startup Competition!
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Guests, Not Customers
I recently came back from a conference, the Franchise Consumer Marketing Conference, and at the conference listened to…
The Loyalty Industry: A 2011 Analysis with 2026 Hindsight
In 2011, I was running a loyalty-and-rewards startup called RewardMe (originally wig.com), and the loyalty industry looked like…
Why the POS Industry Will Always Be Fragmented (And What It Teaches About Switching Costs)
Why do chain restaurants still run four different payment systems across nine locations? The answer reveals something deeper…
What Businesses Need To Know About Groupon and Groupon-Clones
Groupon, the nearly $15 billion behemoth of daily deal websites, is one of the hottest internet companies today.…
How good is your general manager?
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Innovative and Effective Uses of Social Media
What is Social Media Social media is becoming all the rage with most businesses, especially restaurants and retail…
The Check-in Phenomenon
From Foursquare and Gowalla to Facebook and Google Places, “checking-in” is becoming second nature to millions of people…
How I Made a Blogpost Go Viral (7 Tips That Still Work)
Back in 2009, I wrote a blog post titled “Seesmic Desktop will Destroy Tweetdeck.” It went viral. Within…