Yu-kai Chou’s Audio Interview on Doubt the Doubts
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Everything you need to know about Bitcoins in 2013
Table of Contents About the Author Bitcoin: the Bits and Pieces The Hype Story of Bitcoin So, What…
Why Is Candy Crush So Addicting? Game Mechanics Research (Octalysis Analysis)
Short answer: Candy Crush Saga is so addictive because it implements all 8 Core Drives of the Octalysis…
The 10 Best Gamified Learning Apps for Adults in 2026
This is my ranked list of the 10 best gamified learning apps in 2026: Duolingo, BitDegree, Kahoot!, Xperiencify,…
How I motivated my readers to vote for my gamification talk in SxSW
Table of Contents About Yu-kai Chou Gamification at SXSW Gamification — SXSW 2014 Game Design Decisions behind the…
Microsoft SharePoint Gamification: How Badgeville Improved Adoption Rates
Microsoft poured over $1 billion annually into SharePoint, yet adoption remained stubbornly low. Only 40% of business users…
What Are Learning Games
Learning can be immensely rewarding. As a child you may have read a Dr. Seuss book called I…
CTF365: How Capture the Flag Turned Cybersecurity Training Into an Epic Battle
Cybersecurity training has a motivation problem. The material matters, but traditional methods (lectures, slide decks, dry certification prep)…
The 8 Core Drives of Gamification — Why Games Are Actually Fun (3 of 90)
New to Gamification? Check out What is Gamification and the Octalysis Framework first. ← Previous: Episode 2 (What…