Finally…Level 1 Octalysis Certificate (in Gamification) Given!
Gamification Certificate in Octalysis I know there’s been a few certified gamification courses out there, and I’ve heard…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
The Beginner’s Guide to Gamification (15 of 90): Scarcity & Impatience
Table of Contents About the Creator of the Octalysis Framework Gamification Video Guide #15! Gamification Video Outline (Because…
How 750words.com Uses Gamification to Build a Daily Writing Habit [Octalysis Analysis]
Can a writing site keep you coming back every day — not for a week, but for years?…
Autodesk: What Makes a Successful or a Failed Gamification Campaign?
Table of Contents Autodesk: An Introduction The Autodesk Product Line The Autodesk In-Trial Program Initiative 1: Gamification…
I’m doing a Full-Day Workshop at the World Gamification Congress in Spain 11/11
Many readers had asked me for a gamification workshop in Europe, or one that people in Asia and…
90+ Gamification Statistics & ROI Case Studies (2026)
Gamification statistics are the measured results of adding game design to something that is not a game: the…
Interview with Gabe Zichermann in the Gamification Revolution
What happens when two of the earliest pioneers in gamification sit down for an unscripted conversation? You get…
Yu-kai Chou’s Audio Interview on Doubt the Doubts
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Everything you need to know about Bitcoins in 2013
Table of Contents About the Author Bitcoin: the Bits and Pieces The Hype Story of Bitcoin So, What…