Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Chou Musings·1 min

Seth Godin should be our advisor

I was hanging out on Viralogy, and I stumbled on Seth Godin’s profile and his post about Clout.…

Yu-kai Chou
Entrepreneurship·4 min

Be Compelling, not Genius

[Editor’s Note: The original video was hosted on Viddler, which has since shut down. The content below captures…

Yu-kai Chou