10,000 Hours of Play by OP Hero: Hayao Miyazaki
Hayao Miyazaki picked one game young and refused to compromise the craft. An OP Hero profile through the…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Achievement Symbols Only Matter When They’re Earned
Most badges are decoration. The Texas A&M Corps of Cadets shows what real achievement symbols look like: scarcity,…
Moral Disengagement: S-Tier Behavioral Designer’s Guide
The most dangerous people in any organization are not the ones who knowingly do harm. They are the…
Theory of Reasoned Action: S-Tier Behavioral Designer’s Guide
Every behavior-change theory built after 1975 reuses the same building block. You can see it in the Theory…
10,000 Hours of Play by OP Hero: Hedy Lamarr
Hollywood mis-scored her for 50 years. Her 1942 frequency-hopping patent now powers Wi-Fi, Bluetooth, and cellular. A 10K…
Diffusion of Innovations: S-Tier Behavioral Designer’s Guide
Rogers's Diffusion of Innovations explained as a design surface: bell curve, S-curve, chasm, attributes, neuroscience, plus the per-stage…
Social Ecological Model: S-Tier Behavioral Designer’s Guide
Short answer: The Social Ecological Model places any behavior inside five nested rings of influence: Individual, Interpersonal, Community,…
Rubicon Model of Action Phases: S-Tier Behavioral Designer’s Guide
In 49 BCE, a Roman general stood on a riverbank and stopped deliberating. The river was small, almost…
Temporal Self-Regulation Theory: S-Tier Behavioral Designer’s Guide
Every behavioral designer I know has watched the same disaster movie a hundred times. A user signs up…