BJ Fogg’s 3 Triggers Explained Through the Octalysis Framework (B=MAP Part 2)
📘 Editor’s note: This is Part 2 of my series on the BJ Fogg Behavior Model, focused specifically…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
BJ Fogg Behavior Model Explained: B=MAP and the 6 Factors of Ability (Octalysis Extended)
The BJ Fogg Behavior Model states that any behavior — from tapping a notification to quitting smoking —…
How to Reach Octalysis Flow, Part 2 of 3
Octalysis flow can be yours! This continues the series on Flow based on Mihaly Csikszentmihalyi’s pioneering research on…
How to Reach Flow within the Octalysis Framework, Part 1 of 3
You know that feeling when hours disappear and you don’t even notice? When you’re so locked in that…
Why Foursquare Failed (Hint: the Same Reason as Pokemon Go)
Foursquare, once a dominant location-based social network, saw its user engagement plummet over time. Its decline shares a…
Why Sales Manager Motivation Needs A Makeover
Most sales organizations rely on fear and quota pressure to motivate their managers, and then wonder why turnover…
Inbox Gambling: Why People (Not You, of Course) Really Live in Their Inbox
Table of Contents Inbox Gambling The Meta Mystery Box Other Core Drives Related Reading About the Creator of…
Tulips, Truffles, Diamonds, and Speakeasies: How to Get Scarcity Right (and How to Get it Wrong)
This article was written by contributing writer Erik van Mechelen Scarcity Done Right (and Wrong) Tulip Mania Truffles…too…
Motivation: Why It’s Dumb To Pay Your Contractors Late
This article was co-written by Yu-kai Chou and Erik van Mechelen. Table of Contents About Yu-kai Chou Paying…