Sacrifice For More Motivation (The Noble Sacrifice)
Every time you say yes to one thing, you say no to a hundred others. But what if…
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The Blog
Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Why Fear is Contagious
Table of Contents Fear Is Contagious The North Korean Buzz Relationships In Octalysis Prime Related Reading Author Credibility:…
Cognitive Biases: S-Tier Behavioral Designer’s Guide
Cognitive biases are the systematic, predictable ways in which human judgment deviates from rationality — not random mistakes,…
How FITology Used Running to Create an Alternate Reality Adventure
How can you engage your employees to a common Corporate Social Responsibility cause in a fun and healthy…
Substituting a Hard Question for an Easier One: Daniel Kahneman’s ‘Thinking Fast, Thinking Slow’
Daniel Kahneman won a Nobel Prize for showing how our brains take shortcuts. One of his most powerful…
7 Types of Leaders based on Vision, Execution, and Empathy
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
June week 3 Gamification Examples from an Octalysis Lens
Every week in the Octalysis Prime Slack group, members share gamification examples they find in the wild. These…