Hedonic Adaptation (The Hedonic Treadmill): An S-Tier Behavioral Designer’s Guide
The new car smells incredible for about three weeks. You notice it every morning when you open the…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Selection, Optimization, and Compensation (SOC): An S-Tier Behavioral Designer’s Guide
Arthur Rubinstein was eighty-one when a young television interviewer asked him the question every aging master dreads. How,…
CAPS (Cognitive-Affective Personality System): An S-Tier Behavioral Designer’s Guide
Imagine you ran into a colleague at a party and he was loud, magnetic, telling stories with his…
Ekman’s Basic Emotions: An S-Tier Behavioral Designer’s Guide
In 1967 a young psychologist flew to the highlands of Papua New Guinea carrying a stack of photographs…
Appraisal Theories of Emotion: S-Tier Behavioral Designer’s Guide
Two people get the same email. The subject line is three words: “We need to talk.” One of…
Somatic Marker Hypothesis: S-Tier Behavioral Designer’s Guide
You walk into a meeting to sign a deal that looks good on every spreadsheet you brought. The…
Von Restorff Effect: S-Tier Behavioral Designer’s Guide
Picture a list of fifteen ordinary words. Cat, table, river, paper, window, and so on, all in the…
Misinformation Effect: S-Tier Behavioral Designer’s Guide
In 1974, Elizabeth Loftus showed people a film of a car accident and then asked them a single…
Serial Position Effect: S-Tier Behavioral Designer’s Guide
Think about the last conference you attended. You sat through maybe fourteen talks. Be honest about how many…