Marcia’s Identity Statuses: S-Tier Behavioral Designer’s Guide
Short answer: Marcia’s identity statuses are four positions a person can occupy while forming an identity: diffusion, foreclosure,…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Two-Factor Theory of Emotion: S-Tier Behavioral Designer’s Guide
Short answer: The two-factor theory of emotion says every feeling needs two ingredients: physiological arousal and a cognitive…
HEXACO Personality Model: S-Tier Behavioral Designer’s Guide
Short answer: HEXACO is a six-factor model of personality developed by Kibeom Lee and Michael Ashton: Honesty-Humility, Emotionality,…
Schema Theory: S-Tier Behavioral Designer’s Guide
In 1932, a Cambridge psychologist named Frederic Bartlett read a Native American folk tale called “The War of…
Bronfenbrenner’s Ecological Systems: S-Tier Behavioral Designer’s Guide
Short answer: Bronfenbrenner’s ecological systems theory says a person develops inside a set of nested environments, not in…
Gilligan’s Ethics of Care: S-Tier Behavioral Designer’s Guide
In the late 1970s, two eleven-year-olds named Jake and Amy were asked the same question: should a man…
Baddeley’s Working Memory Model: S-Tier Behavioral Designer’s Guide
Short answer: Baddeley’s working memory model describes the mental workspace where you hold and manipulate information for a…
Psychological Contract: S-Tier Behavioral Designer’s Guide
Denise Rousseau's psychological contract framework — transactional, relational, balanced — mapped to the eight Octalysis Core Drives, with…
Adams’s Equity Theory: S-Tier Behavioral Designer’s Guide
Short answer: J. Stacy Adams’s Equity Theory says people judge fairness by comparing their own input/output ratio against…