Marcia’s Identity Statuses: S-Tier Behavioral Designer’s Guide
Two college students sit across from a researcher in 1965. Both say they are going to be doctors.…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Two-Factor Theory of Emotion: S-Tier Behavioral Designer’s Guide
Stick a needle of adrenaline into a stranger, put them in a waiting room, and you can make…
HEXACO Personality Model: S-Tier Behavioral Designer’s Guide
Picture two job candidates with matching résumés. Same degree, same years of experience, same warm and competent interview,…
Schema Theory: S-Tier Behavioral Designer’s Guide
In 1932, a Cambridge psychologist named Frederic Bartlett read a Native American folk tale called “The War of…
Bronfenbrenner’s Ecological Systems: S-Tier Behavioral Designer’s Guide
In 1965, a developmental psychologist most people had never heard of helped launch a program that would reach…
Gilligan’s Ethics of Care: S-Tier Behavioral Designer’s Guide
In the late 1970s, two eleven-year-olds named Jake and Amy were asked the same question: should a man…
Baddeley’s Working Memory Model: S-Tier Behavioral Designer’s Guide
Try to hold these seven digits in your head while you keep reading: 4, 9, 1, 7, 2,…
Psychological Contract: S-Tier Behavioral Designer’s Guide
Denise Rousseau's psychological contract framework — transactional, relational, balanced — mapped to the eight Octalysis Core Drives, with…
Adams’s Equity Theory: S-Tier Behavioral Designer’s Guide
A 5% pay raise can leave a high performer angrier than no raise at all. Tell her she…