Misinformation Effect: S-Tier Behavioral Designer’s Guide
In 1974, Elizabeth Loftus showed people a film of a car accident and then asked them a single…
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Behavioral Analysis
Articles on Behavioral Analysis — from Yu-kai Chou, creator of the Octalysis Framework.
Serial Position Effect: S-Tier Behavioral Designer’s Guide
Think about the last conference you attended. You sat through maybe fourteen talks. Be honest about how many…
Cognitive Load Theory: S-Tier Behavioral Designer’s Guide
Two designers ship an onboarding flow for the same product in the same week. One funnel is gorgeous:…
Emotion Regulation: S-Tier Behavioral Designer’s Guide
Two people get the same brutal piece of feedback in the same meeting. One walks out shaken, replays…
The Enneagram: S-Tier Behavioral Designer’s Guide
Tell a room of strangers that you are “a Three,” and a certain kind of person will lean…
Affective Events Theory: S-Tier Behavioral Designer’s Guide
Ask a thousand workers on a Friday whether they are satisfied with their jobs and most will say…
Organizational Justice: S-Tier Behavioral Designer’s Guide
Two people get the same bad news on the same Tuesday. Both are passed over for a promotion…
Priming Effects: S-Tier Behavioral Designer’s Guide
If you have read a popular psychology book in the last fifteen years, you have probably been told…
Inoculation Theory: S-Tier Behavioral Designer’s Guide
McGuire's Inoculation Theory: weakened counter-arguments build durable resistance to persuasion, misinformation, and brand attack. S-Tier behavioral guide.