Video Interview: Local marketing with Carmen Sognonvi
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Chou Musings
Articles on Chou Musings — from Yu-kai Chou, creator of the Octalysis Framework.
The Self-Pity Pyramid: A 21-Tier Model for Putting Your Struggles in Perspective
When life punches you in the face, how do you know if you should get back up immediately…
How to Deal With An Unhappy Customer
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Infographic: Shopping Cart Abandonment Rate and Statistics
For eCommerce sites, knowing why a customer abandons their shopping cart is at the top of their list.…
The Nodal Stimulus Model: A Blueprint for Sustainable Economic Recovery
In times of economic crisis, governments often turn to traditional stimulus strategies, such as corporate bailouts or direct…
100 Facts you did not know about Yu-kai Chou
Since my co-founder Jun Loayza wrote a post about the same topic, I figured I need to write…
Brilliant Earth Day Video: Heal Our World, Heal Ourselves
Table of Contents About Yu-kai Chou Earth Day, Dance, and Media Related Reading Author Credibility: Yu-kai Chou Yu-kai…
Restaurant Advice: How Much Should You Price Your Menu Items?
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Suspense as Marketing: How Adobe and Blendtec Used Core Drive 7 to Build Empires
See how Adobe and Blendtec used Core Drive 7, suspense, and curiosity to turn simple marketing into memorable…