How to Transition Between White Hat and Black Hat Gamification Without Losing Trust
You just got someone excited about your product. They feel good, empowered, like they’re part of something meaningful.…
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Gamification Study
Articles on Gamification Study — from Yu-kai Chou, creator of the Octalysis Framework.
Bad Shifts: From White Hat to Black Hat Gamification
I have watched the same drift happen in client after client. A product launches with users who actually…
When to Use White Hat Gamification Design (With Examples)
Most companies motivate through fear and urgency. Deadlines. Limited-time offers. “Act now or lose your spot.” It works…
Power of Unpredictability & Curiosity: Sweepstakes and Raffles
A small raffle at a UCLA barbeque changed the trajectory of my entire life. That moment of chance…
Commercially Unskippable: Power of Super Bowl Ads
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards.)
Commitments: the odd power of writing things down
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards.) Based on Core…
Consistency: The Hidden Force Behind Ownership & Possession
The horse becomes more likely to win the moment you bet on it. Not in the actual race.…
Gamification Theories in Parenting: Epic Meaning & Calling
What if the most powerful motivational force in parenting isn’t rewards or punishments, but a sense of higher…
Finally…Level 1 Octalysis Certificate (in Gamification) Given!
Gamification Certificate in Octalysis I know there’s been a few certified gamification courses out there, and I’ve heard…