Identity and Consistency: forces behind Ownership & Possession
(Below is a manuscript snippet of my book, Actionable Gamification: Beyond Points, Badges, and Leaderboards.)
Work with Yu-kai
The Blog
Gamification Study
Articles on Gamification Study — from Yu-kai Chou, creator of the Octalysis Framework.
The Endowment Effect: Forces Behind Ownership & Possession
The Endowment Effect is a cognitive bias first documented by Richard Thaler and empirically nailed down by Daniel…
Points, Badges, and Leaderboards: The Gamification Fallacy
Most companies approach gamification by slapping points, badges, and leaderboards onto their products. Then they wonder why engagement…
MindTime: A Player Type Framework
In my centerpiece Octalysis Framework post, I demonstrate how Richard Bartle’s 4 Player Types are incorporated within a…
Inside the First Advanced Octalysis Gamification Design Workshop
What does it look like when designers, product managers, and entrepreneurs spend a full day applying the Octalysis…
Why Gaming is Good For You
I’m a #1-ranked gamification guru, and I credit video games for the career. The same activity adults panic…
What Are Learning Games
Learning can be immensely rewarding. As a child you may have read a Dr. Seuss book called I…
Game Mechanics Octalysis: Grepolis
What happens when a 9th grader applies the Octalysis Framework to a game with over 16 million registered…