During these bad economic times, a lot of people have been doing everything they can to find a job. Sometimes it takes the power of two to do so. After Michael Stearns got his MBA from Georgetown and came to California, he had been struggling to find a job for 8 months. His wife then decides to take matters into her own hands and created myhusbandneedsajob.com. Myhusbandneedsajob.com is simply a promotional site that sells one product: her husband.
Myhusbandneedsajob.com as creative buzz
Notice that when the wife decided to help her husband, she did not create a site that just talks about Mike. She purposely added herself into the picture by calling it myhusbandneedsajob.com instead of just hiremike.com or something related. The first page of it is just her holding a big sign that says “Hire My Husband”.
This is actually really smart because there are millions of people trying to find a job for themselves, and it does not stand out. However, not that many sites are created to promote someone else, especially a spouse. myhusbandneedsajob.com is a catchy idea because women will look at it and respect how she is being so supportive of her spouse, while men out there will all tell their wives about it.
In essence, myhusbandneedsajob.com perfectly fits in the 6 concepts of Made to Stick(an awesome book that’s worth a read): Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, and Stories. As you can see, myhusbandneedsajob.com is a simple and emotional story that qualifies for a viral campaign.