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Marketing Gamification

Articles on Marketing Gamification — from Yu-kai Chou, creator of the Octalysis Framework.

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Marketing Gamification·5 min

Woman creates myhusbandneedsajob.com

(Image: myhusbandneedsajob.com) During these bad economic times, a lot of people have been doing everything they can to…

Yu-kai Chou
Marketing Gamification·5 min

A new OFFLINE social media marketing idea

Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…

Yu-kai Chou
Marketing Gamification·4 min

A Revenue Model for Twitter

So in the past couple months, I have realized that I am fully capable of being completely addicted…

Yu-kai Chou