Yu-kai Chou’s Presentation: Building Your Brand with Your Company Blog
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Work with Yu-kai
The Blog
Marketing Gamification
Articles on Marketing Gamification — from Yu-kai Chou, creator of the Octalysis Framework.
The Age of Transparency: Never Mess with a Blogger
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Why Retweeting Your Friends on Twitter Builds Real Influence
Most people treat social media like a megaphone — they broadcast their own content and wonder why nobody…
The ROI of Social Media
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Market to Win, not to Not Lose
[Editor’s Note: This post originally featured a Viddler video that is no longer available due to the platform’s…
Personal Update + Don’t Market to Youth. BE Youth.
[Editor’s Note: This post originally featured a Viddler video that is no longer available due to the platform’s…
How to Start, Settle in, and Fall in love with Twitter
[Editor’s Note: This post was written in 2009 when Twitter was still emerging as a social platform. Some…
A Rating for Popular Twitter Apps I: Searching for Tweeters To Follow
Editor’s Note (2026): This post is from ~2009, when Yu-kai was working as a Twitter consultant. Most of…