How to get more Yelp reviews for your business
Local businesses have a love-hate relationship with Yelp. If you have a 3.5+ rating on Yelp with over…
Work with Yu-kai
The Blog
Marketing Gamification
Articles on Marketing Gamification — from Yu-kai Chou, creator of the Octalysis Framework.
Why McDonald’s Refuses to Bring Back All Day Breakfast
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Marketing Gamification: Old Spice launches the Game DIKEMBE MUTOMBO’S 4 1/2 WEEKS TO SAVE THE WORLD
New to Gamification? Check out my post What is Gamification & my Gamification Framework Old Spice Does it…
Marketing Gamification: Toyota turns Charging your iPhone into an Epic Game
*New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis* About the Behavioral…
5 Dominant Techniques in Social Media Marketing
Table of Contents About the Author 5 Dominant Social Media Marketing Techniques Different Companies, Different Goals, Different Techniques…
Yu-kai Chou’s Guest Lecturer Talk in Stanford University
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
How to Effectively Market Your Restaurant with Pinterest (Behavioral Edition)
Every restaurant owner I talked to in 2012 was asking the same question: “Is Pinterest worth my time?”…
Yu-kai Chou’s Presentation: Building Your Brand with Your Company Blog
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
The Age of Transparency: Never Mess with a Blogger
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…