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Supercharge Your Loyalty Program

Supercharge Your Loyalty Program

Loyalty programs are nothing new, from simple punch cards to sliding magnetic stripe cards, most loyalty programs involve some kind of physical card you carry around all the time. Customer loyalty is a major component of any business especially when considering the fact that it costs 5 times more to acquire a new customer than […]

3 Ways To Drive Word-of-Mouth Marketing

3 Ways To Drive Word-of-Mouth Marketing

By far, the most effective form of marketing is word-of-mouth marketing.  I trust my friend over a random advertisement I see on a TV spot or on a billboard at a mall.  If my friend recommends that I eat at Jamba Juice, then I’m very likely to go to Jamba Juice the next time I […]

Can Your Restaurant Afford to Make this Mistake? (Part 1 of 2)

Having Happy Employees Impacts Your Bottom Line

I once went to a presentation by the President of Blenz Coffee, George Moen. Blenz is an international coffee chain that has over 85 stores internationally and growing. George offered this piece of advice for any business: If there’s time to spare, use that spare time to market and advertise your business as much as […]

Top 3 Social Media Tools to Market Your Restaurant (Part 2/2)

Welcome back! In the first part of this series we looked at how Facebook was used to market a restaurant, int this article we’ll look at how Twitter and Mobile Marketing can be used to promote your restaurant to customers so that they always think about you. Social Media Tool Number 2: Twitter I’m going […]

The Modern Barcode: Integrating The Physical And Online Worlds

QR Code

QR codes, or “Quick Response” codes as the abbreviation stands for, are becoming more prevalent in American life every day. They can be found on store windows, on the side of buses, at cash registers, and even in bathrooms. What are these things, and where are they all coming from is the question that runs […]

The Best Way to Attract New Customers

One of the biggest issues for restaurants is getting new customers to come a restaurant.  While most restaurants will have a loyal following of customers, many of these customers will only be around for so long. Some will move to a different part of the city, others may not be able to eat out as […]