Tag: twitter

Video Interview: Local marketing with Carmen Sognonvi

Interview details:

About Carmen:

Carmen Sognonvi is co-owner and general manager of Urban Martial Arts in Brooklyn, NY.  Her views on local business and entrepreneurship have been featured in Fox Business, Inc.com, and Crain’s New York Business.  You can reach her at (646) 504-4092 or carmen AT carmensognonvi.com.

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Carmen is such a terrific person and professional.  I love that she not only talks the talk on her blog, but she walks the walk as well because she’s a local business owner.  In her interview, Carmen gives concrete tips that a local business can utilize to use social media to drive traffic and retention.  If there’s one thing I learned during the interview, it’s that online content is the most important asset that a business owner can focus on for the web.  Without content, there is no social presence.

Enjoy the video!

Continue reading Video Interview: Local marketing with Carmen Sognonvi

How to get more Twitter followers for your local business

how to get more twitter followers for your local business

Starbucks has 2 million+ followers on Twitter; McDonald’s has 400,000+ followers on Twitter.

If you’re a local business, chances are that you’re finding it extremely difficult to attract Twitter followers.  And there are so many articles online about how to leverage your Twitter following for more business, but how can you even accomplish “more business” if you don’t have a following in the first place?

This post is NOT about how to get more Twitter followers for your blog or personal brand.  This post is specifically about how a local business owner can attract Twitter followers to his business.

Who should read this post: local business owners that want to utilize Twitter for marketing but can’t seem to gain Twitter followers

What you will learn: what you can do right now to start gaining traction and followers on Twitter

Continue reading How to get more Twitter followers for your local business

Innovative and Effective Uses of Social Media

What is Social Media

Social media is becoming all the rage with most businesses, especially restaurants and retail shops managing their own Facebook page and Twitter account. Five years ago, Facebook was barely mainstream, still catering primarily to the college market, and Twitter was hardly out of inception. Today, Facebook and Twitter decals adorn business’ websites and are prominently displayed on marketing collateral in hopes of having their customers connect with them through these social media channels.

Social media primarily refers to the use of web- and mobile-based technologies to share, connect, and interact with others. Through intricate and vast social networks, users are able to share and disseminate information extremely fast. The goals of successful social media campaigns are to connect with customers, reach new customers, and ultimately convert fans, followers, and loyal customers into actual sales. Some of the ways businesses are getting customers to engage with. Continue reading Innovative and Effective Uses of Social Media