Badges in Gameful Design: How users perceive them and how are they motivational
This is a guest post by Gustavo Tondello, Gamification Research and Consultant, who was creating a new type…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How to Use Music to Gamify Productivity
This is a sample from a daily blog I write for premium Octalysis Prime members, sharing practical and…
Martín Villegas Wins the Octalysis Prime & Food Heroes II Design Challenge
Martín Villegas Food Heroes II Octalysis Prime & JUCCCE Design Challenge (WINNER) from Yu-kai Chou (yukai@yukaichou.com) In a…
How to Design a Game Experience: 5 Tips to Get Started
What does it actually take to design a game that people want to play again and again? Sergio…
China Social Credit System, Part 1 of 3
In this series, Yu-kai analyzes the social credit system coming soon in China from the perspective of Octalysis…
Does Fear of Missing Out Work?
I saw this on LinkedIn and thought I’d respond. It turned into a short blog post.
Endgame Loot Design: World of Warcraft vs Diablo III
Hey Primers. Today, we’re going to talk about the endgame loot design systems, between World of Warcraft, and…