Cognitive Biases: S-Tier Behavioral Designer’s Guide
Cognitive biases are the systematic, predictable ways in which human judgment deviates from rationality — not random mistakes,…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Laurel & Wolf — Product Friction
This post is by Ali Shadle. Product Friction is any obstacle that prevents a user from getting real,…
How FITology Used Running to Create an Alternate Reality Adventure
How can you engage your employees to a common Corporate Social Responsibility cause in a fun and healthy…
Readalong: Reality is Broken, Ch 14 – Saving the Real World Together
This continues the Readalong by Erik van Mechelen of Jane McGonigal’s Reality is Broken with insights from Yu-kai…
The Great Delhi Run–How FITology used an Alternate Reality Game to Break the Ice
On their first night in Delhi, twenty senior managers sat down to dinner expecting an agenda for the…
Readalong: Reality is Broken, Ch 13 – Collaboration Superpowers
This continues the Readalong by Erik van Mechelen of Jane McGonigal’s ‘Reality is Broken’ with insights from Yu-kai…
Readalong: Reality is Broken, Ch 12 – Missions Impossible
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…