Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Gamification Analysis·6 min

Semantics vs Value: Tomato TomAto

This is an excerpt from the second part of the introduction of Actionable Gamification: Beyond Points, Badges, and…

Yu-kai Chou