Reality is Broken Chapter 1: What Is a Game? (McGonigal Readalong + Octalysis)
Jane McGonigal’s Reality is Broken might be the most influential book on why games matter, and Chapter 1…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Readalong for Reality is Broken: Introduction
This readalong is hosted by Erik van Mechelen, written in the context of the Octalysis Framework. Each week…
Substituting a Hard Question for an Easier One: Daniel Kahneman’s ‘Thinking Fast, Thinking Slow’
Daniel Kahneman won a Nobel Prize for showing how our brains take shortcuts. One of his most powerful…
7 Types of Leaders based on Vision, Execution, and Empathy
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
June week 3 Gamification Examples from an Octalysis Lens
Every week in the Octalysis Prime Slack group, members share gamification examples they find in the wild. These…
Don’t Empower Anybody
This article is written by Claire Lew who is the CEO of Know Your Company, a software tool…
Ivan Milev’s Habitica Design Challenge: Using Octalysis and the Strategy Dashboard to Recommend Product Changes
In Spring 2017, The Octalysis Group opened a design challenge on Habitica gamification to fans and experts. The…