Why I Permanently Deleted Facebook – A Year Later
Did you, like me, permanently delete your Facebook account last year? Why did you do it? I asked…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Training the Stallion Mind to Unleash Creativity, Part 2 of 2
Are you ready to try unleashing the Stallion within? Many researchers, theorists, and practitioners throughout history have studied,…
How a 30-Second Tiny Habit Saved Yu-kai’s Book From Never Being Written
You know the feeling. You have a massive project you actually want to finish. You think about it…
How Twitch Motivates Streamers with Achievement Symbols | Game Technique #2
Why would someone spend nine hours streaming to an empty room with zero pay? Twitch figured out the…
How Reddit.com uses Karma (Game Technique #1 – Status Points)
(This blogpost is written by Erik van Mechelen) If you’ve been curious about how games impact design in…
BJ Fogg’s 3 Triggers Explained Through the Octalysis Framework (B=MAP Part 2)
📘 Editor’s note: This is Part 2 of my series on the BJ Fogg Behavior Model, focused specifically…
BJ Fogg Behavior Model Explained: B=MAP and the 6 Factors of Ability (Octalysis Extended)
The BJ Fogg Behavior Model states that any behavior — from tapping a notification to quitting smoking —…