Lean Startup: An S-Tier Behavioral Designer’s Guide
Every founder has a version of the same fantasy. You disappear into a garage for eighteen months, build…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Diego Maradona
How Diego Maradona turned a shantytown childhood into a World Cup legend, broken down through the 6-Step 10,000…
Nationcraft Analysis: Thailand Judicial Veto Trap 2026
The Judicial Veto Trap: why Thailand's guardian courts and military keep unmaking elected governments, and which packets fit…
10,000 Hours of Play by OP Hero: Larry Ellison
How Oracle's Larry Ellison played life as an RPG: the game, attributes, roles, skills, allies, and quests behind…
Spotlight Effect: An S-Tier Behavioral Designer’s Guide
Short answer: The spotlight effect is the tendency to overestimate how much other people notice your appearance, your…
10,000 Hours of Play by OP Hero: Laozi
How Laozi turned non-action, humility, and one 5,000-character book into a build that outlasted every empire, read through…
Nationcraft Analysis: Zambia Model-Debtor Trap 2026
Zambia aced the debt-restructuring exam creditors set and still can't keep the lights on: a Nationcraft 18-variable read…