10,000 Hours of Play by OP Hero: Osamu Tezuka
Astro Boy, Black Jack, and a 1973 bankruptcy: the 6-Step OP Hero build behind the God of Manga's…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Nationcraft Analysis: Saudi Arabia Single Artery 2026
The Single Artery Trap: Saudi Arabia can fund anything except a second geography. What the 2026 Hormuz closure…
Nationcraft Analysis: South Africa Empty Chair 2026
South Africa's structure routes every hard decision to one commanding chair. The 2024 election emptied it. The Empty…
10,000 Hours of Play by OP Hero: Pierre Omidyar
A broken laser pointer sold for $14.83 in 1995 and told Pierre Omidyar everything. The eBay founder's life…
Kotter’s 8-Step Change Model: An S-Tier Behavioral Designer’s Guide
Most transformations don’t die in a dramatic showdown. They dissolve quietly, somewhere between the kickoff town hall and…
Tuckman’s Stages: An S-Tier Behavioral Designer’s Guide
Forming, storming, norming, performing: the creator of the Octalysis Framework rebuilds Tuckman's stages into a team-design playbook you…
FOMO (Fear of Missing Out): An S-Tier Behavioral Designer’s Guide
When I was raising money for my startups, I watched the same scene play out over and over.…