Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

Chou Musings·4 min

Yu-kai’s Predictions for 2009

(A Dramatic Entrance Into the New Year) Supposedly one of my talents is to consider a lot of…

Yu-kai Chou
Marketing Gamification·4 min

A Revenue Model for Twitter

So in the past couple months, I have realized that I am fully capable of being completely addicted…

Yu-kai Chou
Chou Musings·10 min

My Ben Stiller Movie Trip up North

This is probably one of the most terrible trips I've had ever. Every single logistical detail went harmoniously…

Yu-kai Chou