Nielsen’s 10 Usability Heuristics: S-Tier Behavioral Designer’s Guide
Jakob Nielsen's 10 usability heuristics, the 1994 factor analysis behind them, the evaluator effect the design world keeps…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Nationcraft Analysis: Vietnam Double-Digit Decree 2026
Vietnam decreed a double-digit decade. A Nationcraft V-vector diagnosis of why the command engine cannot decree the capital…
10,000 Hours of Play by OP Hero: Sun Tzu
The Art of War treats conflict as a game you can win before it starts. Sun Tzu's life,…
AI in Education Motivation: What Should Count as Learning
AI in education motivation collapsed when essays stopped proving learning. Why detection fails, and the four assessment surfaces…
10,000 Hours of Play by OP Hero: Cornelius Vanderbilt
How Cornelius Vanderbilt turned one $100 ferryboat into a railroad empire, read through the 10,000 Hours of Play…
10,000 Hours of Play by OP Hero: Jack Nicklaus
Jack Nicklaus won 18 majors by picking one scoreboard, seeing every shot before he hit it, and rebuilding…
Fogg × Octalysis: The 8 Motivations Behind B=MAP’s One
BJ Fogg's B=MAP compressed motivation into a single scalar. Octalysis expands it into 8 Core Drives, each with…
10,000 Hours of Play by OP Hero: Alfred Hitchcock
How Alfred Hitchcock turned suspense into a repeatable system — a 10,000 Hours of Play OP Hero profile…
The Marriage Reform Matrix: How a Two-Body Problem Is Solvable
Most marriage fights share one hidden variable: weight. Locate your marriage on the Marriage Reform Matrix in 90…