10,000 Hours of Play by OP Hero: Harry Houdini
Harry Houdini wasn't born a legend; he built one. The 10,000 Hours of Play 6-Step breakdown of the…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Rafael Nadal
How Rafael Nadal built 22 Grand Slams through relentless fight, live problem-solving, and an outlier tolerance for pain.
Goal-Gradient Hypothesis: An S-Tier Behavioral Designer’s Guide
A coffee shop hands you a loyalty card. Buy ten coffees, the eleventh is free. Researchers tracked 948…
Default Effect: An S-Tier Behavioral Designer’s Guide
Here is a fact that should bother every designer, every policymaker, and every product manager who believes people…
Affordances: An S-Tier Behavioral Designer’s Guide
There is a door near you right now that you have pushed when you should have pulled. Maybe…
Fresh Start Effect: An S-Tier Behavioral Designer’s Guide
Most people who make a New Year’s resolution have abandoned it within weeks. We all know this. And…
Recognition Heuristic: An S-Tier Behavioral Designer’s Guide
Ask a room of American students which city has more people, San Diego or San Antonio, and a…
10,000 Hours of Play by OP Hero: Jane Austen
Rejected unread at 21, Jane Austen published all six novels in her last six years. Her life read…
The Affect Heuristic: An S-Tier Behavioral Designer’s Guide
Ask people how risky nuclear power is and how beneficial it is, and you get a strange result.…