10,000 Hours of Play by OP Hero: Kareem Abdul-Jabbar
How Kareem Abdul-Jabbar built one unstoppable skill, kept redefining his role, and turned a basketball platform into a…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Hindsight Bias: S-Tier Behavioral Designer’s Guide
Watch the crowd after any playoff game and you will hear the same sentence a hundred times: “I…
10,000 Hours of Play by OP Hero: Stevie Wonder
A blind Motown prodigy who turned a child-star novelty into fifty years of creative control, classic albums, and…
Nationcraft Analysis: Brazil Renewal Deficit 2026
The Renewal-Deficit Trap: a Nationcraft analysis of why Brazil's courts can jail a coup-plotting ex-president yet never renew…
10,000 Hours of Play by OP Hero: John von Neumann
John von Neumann built game theory, shaped the atomic bomb, and designed the modern computer. His life, read…
Negativity Bias: An S-Tier Behavioral Designer’s Guide
Think about the last time someone gave you feedback. Nine people told you the talk was great and…
10,000 Hours of Play by OP Hero: René Descartes
René Descartes turned radical doubt into a method, invented analytic geometry, and rebuilt human knowledge from one unshakable…
Kano Model: An S-Tier Behavioral Designer’s Guide
Add a feature and nobody says thank you. Remove it and the whole account churns. Every product team…
No, I Didn’t Design Ukraine’s Drone Warfare Game. Here’s Why It Works Anyway.
Ukraine's Army of Drones e-points system gamifies war: points for verified strikes, spent on drone upgrades. Yu-kai Chou…