10,000 Hours of Play by OP Hero: Terry Fox
At eighteen Terry Fox lost a leg to cancer, then ran a marathon a day across Canada. His…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Henry Ford
Henry Ford's real invention wasn't the car: it was the assembly line that made it cheap. His life…
Gamification and AI: Motivation Design in the AI Age
AI was supposed to make us more capable. Hand people a tool that thinks, writes, codes, and researches…
Nationcraft Analysis: DR Congo Cobalt Trap 2026
The DR Congo holds ~73% of the world's cobalt yet scores 1 on leverage, stability and transparency: the…
10,000 Hours of Play by OP Hero: Freddie Mercury
Freddie Mercury turned Farrokh Bulsara, a shy outsider, into a rock icon. His life run through the 10,000…
Net Promoter Score: An S-Tier Behavioral Designer’s Guide
You have answered this survey. Everyone has. A screen slides up after a checkout, a support chat, or…
10,000 Hours of Play by OP Hero: Simón Bolívar
How Simón Bolívar liberated six nations through audacity, vision, and allies — and the 6-Step build you can…
10,000 Hours of Play by OP Hero: Fyodor Dostoevsky
A mock execution, Siberian prison, and the novels that came after: Fyodor Dostoevsky's life run through the 10K…
Nationcraft Analysis: Serbia Managed Exit 2026
Serbia's Managed Exit Trap: why an election forced by 18 months of protest may hand power back to…