10,000 Hours of Play by OP Hero: George Washington Carver
Born enslaved and orphaned, George Washington Carver turned ruined soil and a despised crop into a life's mission,…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Nationcraft Analysis: Lebanon Power-Sharing Trap 2026
Lebanon's Power-Sharing Trap: the confessional system that built the Paris of the Middle East now freezes reform. A…
Hick’s Law: An S-Tier Behavioral Designer’s Guide
Hand someone a remote control with six buttons and they press the right one without thinking. Hand them…
Fitts’s Law: An S-Tier Behavioral Designer’s Guide
Put the same button in two places on a screen and you will get two different conversion rates.…
10,000 Hours of Play by OP Hero: Ella Fitzgerald
A skinny 17-year-old planned to dance at the Apollo, then sang instead and won. Ella Fitzgerald's life, read…
10,000 Hours of Play by OP Hero: Zaha Hadid
Branded a "paper architect" for 20 years, Zaha Hadid turned "unbuildable" into a signature. Her comeback, run through…
10,000 Hours of Play by OP Hero: Yuri Gagarin
How a foundryman's apprentice became the first human in space — Yuri Gagarin run through the 10,000 Hours…
AIDA Model: An S-Tier Behavioral Designer’s Guide
A 125-year-old advertising formula is still printed in nearly every marketing textbook, taught in every business school, and…
10,000 Hours of Play by OP Hero: David Attenborough
At 100, David Attenborough has spent seventy years making the world love the living planet. His life, run…