Kano Model: An S-Tier Behavioral Designer’s Guide
Add a feature and nobody says thank you. Remove it and the whole account churns. Every product team…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
No, I Didn’t Design Ukraine’s Drone Warfare Game. Here’s Why It Works Anyway.
Ukraine's Army of Drones e-points system gamifies war: points for verified strikes, spent on drone upgrades. Yu-kai Chou…
10,000 Hours of Play by OP Hero: Enzo Ferrari
Enzo Ferrari played one game for ninety years: win races. The 6-Step OP Hero breakdown of the man…
Nationcraft Analysis: Tunisia Sovereignty Trap 2026
Tunisia's Nationcraft profile: why rejecting the IMF for financial sovereignty and printing dinars traps the very solvency it…
10,000 Hours of Play by OP Hero: Nadia Comăneci
She scored the first perfect 10 in Olympic history at 14, then escaped a surveillance state and rebuilt.…
10,000 Hours of Play by OP Hero: Emmy Noether
Emmy Noether rewrote modern algebra and physics from a seat her era refused a woman. Her OP Hero…
Nationcraft Analysis: Romania Austerity Trap 2026
Romania cut the EU's largest deficit in 2025, then toppled the government that did it. A Nationcraft diagnosis…
10,000 Hours of Play by OP Hero: Diego Maradona
How Diego Maradona turned a shantytown childhood into a World Cup legend, broken down through the 6-Step 10,000…
Nationcraft Analysis: Thailand Judicial Veto Trap 2026
The Judicial Veto Trap: why Thailand's guardian courts and military keep unmaking elected governments, and which packets fit…